Being A Star In Your Industry Is A Matter Of Marketing & Merchandising

Marketing & Merchandising

Merchandising: Interact with the manufacturer (Vendor) and buyer for arranging raw materials to produce the products. After that, it is ship the buyer desire destination. So Marketing & Merchandising department is the main strength of manufacturing company and manufacturer is always thinking to create new a new market, to sales products.

Hence, two types of Embroidery market
i. Local market
ii. International market
The local market is referred to as an agent, wholesales store, online shop, garments factory, local brand, a large number of a retail shop, distributor etc.
International market – referred to export in outside the country buyer into target price as per buyer sample requirement that is called international market.

Some Embroidery Work Sheet of Marketing & Merchandising Department:

  1. Thread Consumption: Stitch × Stitch length ÷ 1000(unique)
    = 35,000×7÷1000 [working 35000 stitches]
    = 245 meters threads required for the application
    = 269.5(10% wastage thread)
  2. Embroidery price: Embroidery Stitch × unit price ÷ unit embroidery stitch
    = 35000 × $0.20 ÷ 12000 [Flat stitch embroidery price]
    = $0.58
  3. Bobbin Thread : Total Embroidery Required × 30%
    =245×30%
    =73.5 meters
    =80.85( 10% wastage bobbin thread)
  4. Factory Fixed cost: Total Salary + Factory Rent + Electric Bill + Water bill
    = 9,65,000+150000+180000+5000 (for 25 machine)
    =13,00,000
    =50,000 per day cost (26 days in a month’s)
    =1000 8 Hour Fixed cost per machine
    =125 per hour machine fixed cost
  5. Loss time : Breaking of thread × machine heads + Replacing bobbin thread × Required time × heads + other loss time
    =30(s)×25 heads+13(t)×5(s)×20 heads+10 m(t=times, s=seconds, m=minutes )
    =12.5 m+21.67 m+10 m + 60 m launch time
    =1.41 hours (in shift 8 hours with 4 hour over time)
  6. Variable cost : Convince + Transport oil + maintains cost + Entertainment cost + Foods for workers + Sample development + Material Cost
    =750 × 26 days + 1000 × 26 days + 50,000 + 2,000 + 2000 ×26 + 200×26 days + 10000 × 2 days
    =414700
    7. Factory Expense: Fixed Cost + Variable Cost + Machine Depreciation
    = 13,00,000 + 414700 + 675000(per month)
    =23,89,700

Embroidery Production Units

SL/No Factory Country
1.  Fashionova Embroidery Bangladesh
2. City Lace Embroidery UAE
3. Union Star Ladies Garments L.L.C UAE
4. A-Salam Embroidery Pvt. Ltd Bangladesh

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